COMPETITOR MALL MONITORING
Target Audience:
Property’s Leasing and Marketing Team
Challenges:
It requires a lot of time and effort to research shopping mall events and brand engagement across all shopping malls and their related tenants/brands in the region.
Our Solutions:
- Monitor event information, including categories, promotion period, and corresponding URLs across major shopping malls in the region
- Identify the tenant/brand collaboration correlations with major shopping malls over time
- Assess the campaign performance by various data
- Monitor the tenant list and composition of major shopping malls
Benefits:
- Track the marketing activities of shopping mall and brands
- Generate shopping mall campaign performance
- Monitor new tenants and changes in tenant mix strategies