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Summer Fashion Spotlight: Discovering Barbiecore, Gingham, and UPF Clothing Trends

Welcome to our latest fashion and retail blog, where we dive into the captivating world of trends and style. This month, we’re excited to bring you a trio of sizzling hot topics that are shaping the industry landscape. From the vibrant and infectious trend of Barbiecore to the timeless charm of gingham patterns and the innovative realm of UPF clothing, we’re about to embark on a journey through the latest and greatest in fashion. So, fasten your seatbelts and get ready to explore the dynamic intersection of fashion, function, and flair!


(Screenshot form the RetailFriday platform)

Barbiecore embodies a radiant and dynamic trend centred around a distinct shade of pink. It transcends mere colour choice, embodying a spirited demeanour that radiates unbridled joy and positivity. This trend finds its origins in the much-anticipated Barbie movie, a blockbuster of 2023 that’s not only shaping fashion but also influencing a range of lifestyle elements. From captivating home decor to lively restaurant pop-ups, the impact of the Barbie film reverberates across various spheres, creating a vibrant and infectious cultural movement.

The tag #barbiecore attracts lots of views and discussions in many online social media platforms.

Some barbiecore items. (Source)


(Screenshot form the RetailFriday platform)

Gingham is a cotton (blend) fabric made with dyed yarn woven using a plain weave to form a checked pattern. Renowned for its lightweight nature, gingham gracefully adorns hot summer days. This season, gingham dresses have emerged as a prominent trend, donned by numerous models and celebrities. Its ability to seamlessly blend classic aesthetics with modern flair has enraptured designers and fashion aficionados alike, infusing a renewed vibrancy into an array of garments and accessories.

On August 10th, Canadian singer Carly Rae Jepsen was spotted wearing a gingham maxi skirt in New York. (Source)

The hashtags #gingham and #ginghamdress have collectively gathered around 800,000 posts on Instagram.

UPF clothing

(Screenshot form the RetailFriday platform)

UPF (Ultraviolet protection factor) clothing, or sun protective clothing, is crafted with advanced fabric technology to provide effective protection against the sun’s harmful UV rays. Today, sun protective clothing can shield individuals from over 99% of these UV rays. While traditionally associated with athleisure/sportswear styles, a recent trend has seen various brands offering UV-blocking garments that are both stylish and functional. This evolution makes it effortlessly achievable to infuse sun-safe fashion into everyday wardrobes, bridging the gap between protection and style.

A new fashion label, Claudent, aims to utilise premium UPF-rated fabric to create a fusion of “downtown-meets-uptown prep” clothing. (Reference) (Image source)

There are many top-selling UPF clothes available on Amazon.

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