Welcome to our monthly blog where we delve into the hottest topics in the retail and fashion industry. This month, we explore the captivating world of the old money aesthetic, the popularity of espadrilles as a footwear choice in summer, and the growing trend of male beauty. We discuss the impact of these topics on the market and provide insights into the latest trends. Join us as we uncover the latest trends and insights from the industry.
(Screenshot from the RetailFriday platform)
Old money aesthetic refers to a classic and affluent style associated with individuals who have inherited wealth rather than earned it (“old money”). This aesthetic prioritises timeless and classic elements over trendy or flashy designs. The old money style is characterised by simplicity and understated elegance. Key components of the ‘old money look’ include linens, polos and “quiet luxury” designer items, as well as argyle vests, white sneakers, capris, quilted coats, and tailored pieces.
Old money aesthetic is a very popular trend in Tiktok, with the combined reach of over 3 billion views for hashtags like #oldmoneyaesthetic and #oldmoneyoutfits. Additionally, the hashtag has been used in around 150,000 posts on Instagram.
(Screenshot from the RetailFriday platform)
Espadrilles are a type of footwear characterised by their distinctive woven jute or rope soles. Considered a “timeless European summer style”, they have a rich history dating back to 13th century Spain. Usually crafted from natural materials such as canvas or cotton, espadrilles have a casual and summery appearance, making them a popular choice for beach outings, leisure activities, and everyday casual wear. Their comfort and versatility add to their appeal.
There are more than 800,000 Instagram posts with the tag #espadrilles.
Left: Princess Kate has been spotted on several occasions wearing the Castaner espadrilles. (Source)
Right: American actress Jennifer Lopez sported a pair of espadrilles on this year’s Mother’s Day. On the right are some espadrilles with a similar design. (Source)
(Screenshot from the RetailFriday platform)
The male beauty trend refers to men paying more attention to personal care and being willing to spend on beauty products and services. In China, the term “male beauty economy” (“男颜经济”) describes the emergence of this trend, with growing market size of cosmetic products and beauty services aimed at men. For instance, men’s hair removal products have been gaining popularity. Brands are now developing and marketing skincare, haircare, and cosmetic products specifically targeted at men, acknowledging the unique needs and preferences of male consumers.
In recent years, the options for male cosmetic products have skyrocketed, with more traditional cosmetic brands expanding their offerings to cater to the growing demand of products designed for men.
There are numerous trending hashtags on Weibo related to men’s makeup and men’s skincare.
In conclusion, the old money aesthetic continues to resonate with fashion enthusiasts, attracting millions of views and posts on social media platforms. Espadrilles, with their timeless appeal and comfort, remain a popular choice for casual summer wear. The rise of the male beauty trend reflects a shifting landscape in personal care, with brands recognizing the increasing demand for products tailored to men. As the retail and fashion industry evolves, staying informed about these trends and embracing new opportunities is crucial. We hope you’ve enjoyed this month’s blog and gained valuable insights into the dynamic world of retail and fashion. Stay tuned for more exciting updates in the future!