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Functional, Practical, and Nostalgic: The Rise of the Camping Economy, Gorpcore, and Y2K Fashion

Camping economy, Gorpcore, and Y2K are all hot topics in November, each with their own unique characteristics and trends.

The growth of the camping economy in China is a result of the increasing popularity of outdoor activities, particularly among the younger generation. As travel restrictions due to the pandemic continue to limit long-distance travel, more and more people are looking for alternative ways to spend their leisure time. This has led to an increase in demand for camping equipment and services, including outdoor clothing and gear, camping sites, and camping-related experiences such as glamping. As a result, many businesses have begun to capitalise on this trend by offering camping-related products and services, leading to the proliferation of camping-related businesses in China.

(from the Brand and Mall Insights Platform)

Outdoor brands such as Arc’Terx, The North Face, and Anta Sports have also seen an increase in popularity as a result of the camping economy trend. These brands are known for their high-quality, functional outdoor clothing and gear, which are becoming increasingly popular among Chinese consumers.

Gorpcore, a term coined by New York Magazine in 2017, is a fashion style that emphasises practical outdoor wear. This trend is characterised by clothing items such as fleece jackets, parkas, gore-tex jackets and pants, which are designed for the outdoors and to provide protection from the elements. The Gorpcore trend is about practicality and functionality, rather than fashion. This is a reflection of the growing interest in outdoor activities and the need for appropriate clothing that can withstand the elements.

(from the Brand and Mall Insights Platform)

Y2K fashion is a trend that has been inspired by the pop culture and tech advancements of the late-1990s and early-2000s. This trend is characterized by clothing items such as shiny materials, leather clothes, and techy accessories. Y2K fashion is a reflection of nostalgia for the past and the desire to reconnect with the memories of a simpler time. With the trend of Y2K fashion growing in popularity, it can be seen that it is quickly adopted by influencers and celebrities on TikTok and Instagram.

(from the Brand and Mall Insights Platform)

In conclusion, these three topics of camping economy, Gorpcore, and Y2K fashion are hot trends in November 2022, and they reflect a shift towards functional, practical, and nostalgic fashion. Overall, these trends signify that people are looking for new ways to spend their leisure time and are valuing functional and practical clothing more than ever. For more in-depth insights and information on these trends and their impact on the fashion industry, users can visit TradeMonday’s Brand and Mall Insights Platform, where they can access the latest data and analysis on the fashion industry. With our platform, users can stay up-to-date on the latest trends and developments in the fashion industry, and make informed decisions for their business.

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