In October, three popular topics in fashion were Afrobeats, bubble hem dresses, and Neo-Chinese style. Afrobeats, a popular music genre from West Africa, has brought attention to African fashion and designers. The fashion of Afrobeats celebrities is often the key issue, after the music, that people discuss and focus on. The popularity of Afrobeats in recent years has made African designers and African fashion, which is characteristically colourful, more visible in all parts of the world. There are combined 6 million Instagram posts with the tag #afrobeat and #afrobeats.
Bubble hem dresses, characterised by their puffed-out bottom and “bubble” effect, were prominently featured on the NYFW S/S 2023 runway. This type of dress is wider on the bottom, but the very bottom (the hem) is folded back, creating a unique and playful look. The bubble hem trend is a modern take on traditional skirt styles, and it is gaining popularity among fashion-forward women.
(from the Brand and Mall Insights Platform)
Bubble hem dresses, characterised by their puffed-out bottom and “bubble” effect, were prominently featured on the NYFW S/S 2023 runway. This type of dress is wider on the bottom, but the very bottom (the hem) is folded back, creating a unique and playful look. The bubble hem trend is a modern take on traditional skirt styles, and it is gaining popularity among fashion-forward women.
(from the Brand and Mall Insights Platform)
Neo-Chinese style, or “新中式,” is a broad cultural term which is commonly applied in clothes, cuisines, and interior designs. This style features a blend of Chinese elements and modern aesthetics. Young people in major Chinese cities are increasingly seen wearing clothings in such Neo-Chinese fashion. This trend is a way for people to connect with their heritage while also embracing contemporary fashion. A search on Xiaohongshu reveals the hashtag ‘Neo-Chinese Style’ (#新中式#) has been viewed approximately 130 million times, while ‘Neo-Chinese Style Outfits’ (#新中式穿搭#) has been viewed more than 72 million times.
(from the Brand and Mall Insights Platform)
In conclusion, these three fashion trends are gaining popularity and visibility in recent months. Afrobeats has brought attention to African fashion and designers, bubble hem dressesare a modern take on traditional skirt styles, and Neo-Chinese style is a way for people to connect with their heritage while also embracing contemporary fashion. These trends are unique and diverse, and they reflect the dynamic nature of the fashion industry today. By visiting the TradeMonday’s Brand and Mall Insights Platform, users can access more detailed insights on these hot topics in the fashion industry and stay ahead of the curve in terms of fashion trends and consumer behaviour.