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Rising Trends in the Fashion Industry: The Growth of Athleisure, Loungewear, and the Metaverse

In September, the fashion industry is seeing a rise in popularity for three key trends: Athleisure, Loungewear, and the Metaverse.

Athleisure, a combination of the words “athletic” and “leisure”, refers to clothing that is suitable for both athletic activities and casual wear. This trend has seen a rise in popularity in recent years as consumers prioritize comfort and versatility in their clothing choices. The trend is characterised by comfortable, relaxed clothing items like leggings, joggers, and hoodies that can easily transition from a workout to a casual outing. Athleisure has also become popular in the fashion world, with designers creating high-end versions of the style. The trend has become so popular that there are over 2.4 million Instagram posts with the tag #athleisure.

(from the Brand and Mall Insights Platform)

Loungewear, another trend on the rise, is a type of informal clothing that is designed to be worn at home or during leisure time. The trend has gained popularity during the pandemic period as people spend more time staying at home. Loungewear includes items such as oversized sweaters, pyjamas, and comfortable pants. The trend is all about relaxation and comfort, and the rise in popularity of loungewear can be attributed to the current situation where people are looking for comfortable clothing options to wear at home. There are over 2.8 million Instagram posts with the tag #loungewear.

(from the Brand and Mall Insights Platform)

Finally, the concept of Metaverse is becoming increasingly relevant in the fashion industry. Metaverse refers to the digital space as a virtual world, and includes components such as virtual reality. With more and more people spending time in the digital world, the fashion industry is looking to extend its market and create new product categories related to Metaverse. This could include virtual clothing and accessories that can be worn in virtual reality environments. There are over 2.5 million Instagram posts with the tag #metaverse.

(from the Brand and Mall Insights Platform)

In conclusion, these rising trends in the fashion industry can be found and tracked on TradeMonday’s Brand and Mall Insights Platform, where users can access more detailed insights and information on the latest fashion trends. As Athleisure, Loungewear, and the Metaverse continue to gain popularity, TradeMonday’s Brand and Mall Insights Platform provides a valuable resource for fashion industry professionals and consumers alike to stay informed. Visit for more information.

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